Product Overview

About ioPush and how to get started

What is ioPush?

IOPUSH is an integrated, client-based engagement and monitoring platform which enables publishers to fully evaluate user behavior and target them with specific content at any given time while the user is surfing the web. It is the web based application used for sending marketing notification / messages to the targeted user in the form of Campaign, RSS Push and Welcome message.

Why ioPush?

Reach your customers even when they are not on your website and increase traffic volume.

  • Instant delivery Send over 10 million messages easily, any time you want, anywhere you want in just one minute.
  • Reach your users anywhere on the web Push notifications to different browsers and devices. Engage your subscribers anytime, anywhere.
  • Multiple browser and platform support. Build a mobile audience on your mobile website itself without investing resources in building an app.
  • Get higher opt-in rates, expect an opt-in rate of up to 40% easily. Some of our early adopters even saw opt-in rates as high as 40%.

What are Push Notifications?

About Push

Push notifications at their core are simply a way of alerting users to information that they have opted-in to from apps and services.

Three basic types of notifications: Transactional, System, and User notifications.

  • Transactional notifications are used to notify users of events. For example, notifying a user that a package has shipped or that their flight is delayed.
  • System notifications are used to tell users about new product features or opportunities. For example, notifying a user of a new product feature, or of a holiday discount.
  • User notifications are used to notify users of new messages from their friends, such as in an e-mail or social networking application.

Permission Messages and Opt-Ins

A key element of notifications is that users must opt-in to receiving them. Given the quantity of notifications most users receive, many users choose to opt-out of receiving more unless there is a compelling value to the notifications.
The easiest way for an application to maximize opt-in rate is to explain the value of notifications prior to prompting for notification permissions.
Using Permission Messages prior to showing a device Permission Requests is a best practice because Permission Messages increase the likelihood users will stay subscribed to your push notifications and find value in them. Permission Messages do three things:

  1. Inform a user of the value of subscribing to push notifications.
  2. Capture user intent with buttons like 'Enable' and 'No Thanks'.
  3. Trigger a Permission Request, if user indicates intent.

What are Web Push Notifications?

Web push notifications are messages that come from a website. You get them on your desktop or device even when the website is not open in your browser. It is a new marketing channel to re-engage your site visitors without knowing their email or other contact details. Web Push Notifications generally work only on SSL sites (HTTPS), however ioPush provides this feature for HTTP sites by assigning you a free HTTPS subdomain, which allows them to work as if your site were HTTPS.